Shrewsbury gets a coffee buzz from a deposit-return cup scheme

Shrewsbury gets a coffee buzz from a deposit-return cup scheme

Shrewsbury will be one of the first places in the UK to have a deposit-return  scheme for reusable  takeaway cups to help cut single-use waste and promote sustainability.

The brightly coloured reusable cups are designed to replace single-use paper cups and cost just £1, which is refunded when customers return them to participating cafes.

Environmental Community Interest Company,  Shrewsbury Cup plans to roll out the scheme across coffee shops in the town centre and has support from Shrewsbury BID (Business Improvement District[O1] ).

A four week trial at the stop. cafe bar at Shrewsbury Museum and Art Gallery and the stop. coffee shop at St Julians Crescent back in December 2018 was well received by customers . Co-owner Mike Dalton said: “The cups can be used hundreds of times They are made from good quality plastic made to last. We’ve had a positive response. It is a simple premise and people get it. It’s easy for people to join up – just a £1 deposit for the cup.

“We agreed to take part because of the need for everyone to do their bit to reduce unnecessary waste. A simple, effective scheme like this is a win-win.”

Following on from this successful trial both Sam from Ginger & Co and Tim from The Shed have helped shape this new initiative on behalf of businesses from across the town.

Alison Thomas and Sophie Peach of Shrewsbury Cup CIC  ran a successful trial at this year’s Hay Festival which reduced cups going to landfill by 92 per cent.

Alison said: “We know the cup works and people like drinking from them. The trial at Stop café was really successful and we can’t wait to get going with the scheme in April The whole point is to move away from single use paper cups.”

“The Shrewsbury Cup is a waste-free way to enjoy your takeaway coffee.”

The idea was inspired by a successful project in Freiburg, Germany, promoting reusable instead of disposable coffee cups.

The Shrewsbury Cup is made from polypropylene plastic which has good insulating properties to keep drinks hot but is safe to hold. It can be used over and over again and is fully recyclable at the end of its life.

Anyone who would like to know more about the scheme can contact Alison and Sophie at

 [O1]We need a quote from Seb explaining why they’ve chosen to support this scheme and also how this fits in with the Big Town Plan.

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